As an entrepreneur, it’s not always easy to take the plunge and venture into the waters of Web 2.0. In almost every meeting with new clients, I’m faced with the question: “why is the Web important to my business?” Here is my response in 3 simple key words:
VISIBILITY – COMMUNITY – FEEDBACK
Get the search engines to find you and your business. When you identify the key platforms that are appropriate for your business and post to them on a regular basis, you will be creating a larger online presence. This establishes your credibility and makes it easier for the search engines–and your clients–to find you.
The Uh Oh Factor: Most of my clients have a hard time taking center stage and are lost because they do not have a well-defined story or message to communicate. The solution is to spend some time clarifying your message and your story before you launch online. Keep reading TwoPointUhOh. We’ll be covering this area.
Develop an online fan base around you or your business. Building an online community is an excellent way to create a communication channel and begin the dialogue between you and your potential clients.
The Uh Oh Factor: You’ve launched your blog, your Twitter feed, or your Facebook page. You’re all set to dialogue–and you’re met with total silence. After a few weeks of no response, you become frustrated and give up. Keep in mind that building a community online is a time-consuming process, just like building a community anywhere. It’s not something you can accomplish overnight. With patience, good content, and a clear strategy, you will get there.
See what everyone is saying about you and your business. This is my favorite part. I call it the ROI of Web 2.0. Feedback helps you gauge results and understand if your message or story is striking a chord with your audience.
The Uh Oh Factor: You’ve put your neck out there and started a blog–and someone leaves you a negative comment. This will happen, so just take a deep breath and don’t take it personally. Instead, try to see it as helpful information you may need in order to grow and evolve your business. Try to reply with a positive and constructive message. By taking charge and answering, you and your company will come across as transparent, responsive, professional, and credible.
In conclusion – Don’t be afraid to take the plunge! Remember, TwoPointUhOh is here to help. Subscribe to this blog via email or RSS and send in your questions. We’ll do everything we can to help you create an online presence that’s right for you!